BENTONVILLE, Ark.—Walmart+ members can now get up to 10 cents off on every gallon of fuel they purchase at more than 14,000 participating gas stations, according to a news release.
Walmart had been offering its Walmart+ members a fuel discount, but the savings have now doubled, and the retailer has partnered with Exxon and Mobil stations to add an additional 12,000 gas stations where members can save—a more than sixfold increase.
“We welcome Walmart+ members to Exxon and Mobil’s 12,000 plus stations across the country and look forward to giving them 10 cents off per gallon,” said Bill Barenborg, U.S. marketing manager, ExxonMobil. “We know that families want to maximize their budgets and look forward to helping them do just that while filling up with Synergy™ fuel technology that helps improve fuel economy, protect engines and enables better vehicle responsiveness.”
Other benefits and offerings that are included in a Walmart+ membership include newly added six months of Spotify Premium at no cost, free grocery deliveries from Walmart stores, free shipping on Walmart.com with no order minimum and Scan & Go contactless checkout. Walmart employees receive a free Walmart+ membership as a benefit.
Walmart+ costs $98 per year or $12.95 per month.
“Ninety-one percent of our customers are aware of the increased prices at the pump, and nearly half of those told us they are changing behaviors because of them,” said Chris Cracchiolo, senior vice president and general manager of Walmart+. “More access to a bigger discount will make a difference for our customers. We want Walmart+ to help our customers save time and money, not only when they’re shopping with us, but throughout their day. We’re excited to continue to find new ways to deliver for them.”
Cracchiolo told CNBC that Walmart+ members are more lucrative and frequent shoppers than its nonsubscriber customers, and they spend more than double that of a nonmember Walmart shopper.
“We know Walmart+ customers are more loyal to Walmart,” he told CNBC. “They’re giving us a higher share of their overall wallet. They transact with us more frequently and spend more on average than nonmembers, and that behavior is really because we’ve developed that trust and they see value in the program.”
He added that the grocery part of the business is “at the core of how members shop with us.”
Many convenience retailers offer discounts at the pump through their loyalty programs. Wawa is offering 15 cents off per gallon through May 8 by paying through the Wawa app.
The Spinx Company, based in Greenville South Carolina, is offering their loyalty members 25 cents off per gallon through May 2. Customers must pay through Spinx’s Xtras Pay function in the Spinx app, which is linked to a customer’s bank account.
Huck’s Market, located in Carmi, Illinois, is offering 10 cents off each gallon of fuel for customers that are members of the Huck’s Bucks Bigg Rewards Loyalty Program.
At bp and Amoco stations, BPme Rewards members can save five cents per gallon during the first month of signing up for the program, and if customers spend $100 on fuel each calendar month, they can continue to save five cents per gallon. Bp also offers a price match program for 99 cents a month. The app will automatically scan for the prices of nearby gas stations within a two-mile radius, and if it finds a lower price, members receive more off the price of fuel, up to another five cents.
7-Eleven’s 7REWARDS app offers 11 cents off each gallon of gas for a customer’s first seven trips, and then they’ll receive three cents off a gallon after that.
At Circle K, loyalty members save 30 cents a gallon for the first 100 gallons, and then and then save 10 cents per gallon thereafter if they sign up for easy pay.
Sheetz offers three cents off a gallon of gas for having a My Sheetz Rewardz account. If customers combine their Sheetz Rewardz savings with a Sheetz Visa card, they can save up to eight cents per gallon.
Maverik—Adventure’s First Stop offers its Adventure Club members two cents off per gallon of gas and six cents off per gallon if customers have a Nitro account.