Kraft Heinz to Create Paper Ketchup Bottle

The CPG company is working with Pulpex to make the recyclable container. 

May 11, 2022

Heinz Paper Ketchup Bottle

PITTSBURGH & CHICAGO—HEINZ is teaming up with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100% sustainably sourced wood pulp, according to a news release.

HEINZ and Pulpex are developing a prototype to test the bottles and other packaging formats. Pulpex’s current data indicates the carbon footprint of Pulpex bottles is materially less than glass and plastic on a bottle-by-bottle basis. Once used, they are also expected to be widely and readily recyclable in paper waste streams.

“Packaging waste is an industrywide challenge that we must all do our part to address,” said Kraft Heinz CEO Miguel Patricio. “That is why we are committed to taking steps to explore sustainable packaging solutions across our brands at Kraft Heinz, offering consumers more choices. This new HEINZ bottle is one example of how we are applying creativity and innovation to explore new ways to provide consumers with the products they know and love while also thinking sustainably.”

The next step in the process will involve prototype testing to assess performance before testing with consumers and bringing the bottle to market.

“We hope to bring this bottle to market and to be the first sauce brand to provide consumers this choice in their purchasing decisions, as many consumers today are looking for more sustainable packaging options,” said Rashida La Lande, executive vice president and global general counsel and chief sustainability and corporate affairs officer at Kraft Heinz. “We’re eager to continue discovering more sustainable packaging for our beloved and iconic brands.”

The pulp-based bottle would become the newest option available to HEINZ Tomato Ketchup fans, joining the recyclable HEINZ iconic glass bottle and plastic bottle, as well as plastic squeeze bottles with their 30% recycled content (available only in the E.U.) and 100% recyclable caps.

“We are delighted to work with HEINZ to bring our patented packaging technology to such a famous name in food and are excited about the potential of this collaboration,” said Scott Winston, Pulpex CEO. “We believe that the scope for paper-based packaging is huge, and when global household names like HEINZ embrace this type of innovative technology, it’s good news for everyone—consumers and the planet.”

More convenience retailers are turning to sustainable packaging to keep food and drinks fresh and warm. Learn more in the NACS Magazine article “Package Deal,” published in the January 2022 issue.

More than half of all convenience store customers (54%) say they’d like to see more recycling at their local c-store, according to NACS data. NACS offers a resource in partnership with CMI on the value of can and bottle recycling, which offers tips and suggestions for improving current practices, how to effectively communicate the goals of the program with staff and customers, as well as a checklist to help retailers reduce contamination in their recycling bins.

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