ANKENY, Iowa—Casey’s announced its Casey’s Rewards loyalty program has surpassed 5 million members enrolled in the two years since its debut, according to a news release.
"Casey’s Rewards is driving meaningful value for our guests and is a key piece to the strategic plan our company has been executing on the past two years. The number of guests who have joined our program demonstrates that if you’re shopping at Casey’s, you should be earning points with Casey’s Rewards, and we are thrilled with our guests’ response,” said Darren Rebelez, CEO and president, Casey’s. “Thank you to our store leaders and team members who engage with our guests every day to keep Casey’s Rewards top-of-mind and build true loyalty through serving our guests.”
In addition to earning points, guests can take advantage of program benefits like special offers and bonus points, as well as getting a free large pizza after purchasing 10.
“Casey’s Rewards is a digital-first program, which adds to its accessibility and the quality of our member data,” said Art Sebastian, vice president, digital experiences, Casey’s. “Our members are highly engaged—about half of our members shop using Rewards in our stores every month—providing us with information and feedback that enables us to further personalize their experience. We are leveraging our marketing technology capabilities to ensure we make every interaction with our guests as relevant as possible.”
In addition to being the easiest way to order Casey’s pizza, the app gives guests access to special offers and discounts on the things they buy every day. Members earn points on every order, plus they can use their phone number to earn points in-store and at the pump.
“Our guests are at the center of everything we do. We’re always looking for ways to make shopping easier and to offer more savings to our guests. Casey’s Rewards gives them another reason to choose Casey’s. We listened to our guests and built a program with the benefits and features they told us were most important,” said Sebastian.
Casey’s Summer of Freedom of Sweepstakes, the company’s current summer marketing program, is an example of how the convenience retailer is embedding Casey’s Rewards in its marketing efforts. The summer-long sweepstakes offers Casey’s Rewards members the opportunity to win prizes such as trips, a backyard BBQ-makeover, an ATV, free food and drinks and a summer of free fuel. This is the second year the c-store has ran its Summer of Freedom Sweepstakes.
Forty-eight percent of restaurant patrons surveyed say they engage with a loyalty program in some way, according to a report by Paytronix Systems Inc. and PYMNTS. Another Paytronix report found that deals, discounts and loyalty programs attract high-spending, high-frequency customers more than other spending groups, and these buyers account for one-quarter of restaurant patrons and an outsized share of food aggregator users.
A recent Harvard Business Review study on loyalty programs found three takeaways for loyalty programs. NACS Magazine dove into loyalty programs and how they can provide convenience retailers with critical consumer insights and a competitive edge.
NACS offers a free webinar that shows you how to improve your current loyalty program.