Pilot Launches Summer Music Campaign and Giveaway

‘On Tour with Pilot’ offers a chance to win VIP concert tickets.

July 09, 2024

Pilot has launched a new summer music campaign, “On Tour with Pilot,” partnering with artists to give customers the chance to win VIP concert tickets, meet and greet passes and other prizes. The retailer paired up with musicians Drew and Ellie Holcomb, RaeLynn, Bryan Martin, Christone "Kingfish" Ingram and The National Parks for the five-week social media campaign and giveaway series.

“Pilot fuels the joy of drivers of all kinds, filling them up, keeping them going and helping make the most of their journey wherever it leads them,” said Adrienne Ingoldt, chief marketing officer at Pilot. “Music is at the heart of any great road trip bringing excitement to every turn. We partnered with these incredible musicians because they embody the same love of the road we see in our guests.”

During week one, from July 8 to July 12, fans can go to Pilot’s Instagram page for a chance to win $3,000 to use toward concert tickets for their favorite artist and to fuel their trip.

The following weeks offer the chance to win concert tickets, artist merchandise and VIP meet-and-greets. The giveaways include:

  • Bryan Martin: Two VIP concert tickets and meet and greet.
  • Raelynn: Two VIP concert tickets and meet and greet.
  • Christone "Kingfish" Ingram: Four autographed prize packs.
  • The National Parks: Two VIP concert tickets, including a pre-show Q&A and performance.

Customers can enter these giveaways by following the artists on Instagram.

As part of the campaign, Pilot will feature exclusive content in an Instagram video series titled, “Stories from the Road,” showcasing a behind-the-scenes glimpse into the artists’ lives on and off the road and the stories behind their music.

Advertisement