Hershey Celebrates Women’s History Month With Chocolate Bar

The company is also partnering with a nonprofit that supports and empowers young women.

February 22, 2022

Hershey's SHE Chocolate Branding and Marketing

HERSHEY, Pa.—Hershey is highlighting the “SHE” at the center of its milk chocolate bar as part of its Women's History Month celebrations, according to a news release. These limited-edition “Celebrate SHE” bars are now available nationwide while supplies last.

The “SHE” in Hershey is colored teal, purple and yellow, while the other letters remain gray, and “Celebrate” is printed above “Hershey.”

“[It’s] a colorful reminder to celebrate the impact that SHE makes,” writes Hershey in the news release. “From daughters, mothers, sisters, aunts, friends, neighbors, mentors, coaches and co-workers, to the barista who knows your order by heart, take a moment to Celebrate SHE.”

To continue the celebration of “SHE,” Hershey's is partnering with Girls on the Run, a nonprofit organization with a mission focused on supporting, empowering and inspiring girls to realize their limitless potential. As part of the partnership, Hershey is donating $150,000 to Girls on the Run.

“For over 25 years, Girls on the Run has inspired girls and women to be confident and resilient while finding strength in connection with one another,” said Elizabeth Kunz, CEO of Girls on the Run. “We are proud to partner with Hershey's Celebrate SHE campaign to shine a light on all the amazing SHEs in our lives!”

Additionally, The Hershey Company says it’s on a journey of celebrating and investing in women in the workplace and communities. The company was named No. 1 on the World's Top Female-Friendly Companies list by Forbes in 2021, and it is among a handful of Fortune 500 companies led by women. Hershey is committed to equal pay, career development and supporting impactful nonprofit partners among other initiatives to support women.

Hershey is running a digital marketing campaign by asking consumers to share a photo and story of a woman or girl they are celebrating on Facebook, Twitter and Instagram with the hashtag #CelebrateSHE. Hershey's will share some of these stories on social channels throughout the entire month of March, in recognition of Women's History Month.