7-Eleven Debuts Online Merchandise Shop

The convenience retailer is kicking off the shop with two apparel line drops.

August 25, 2022

IRVING, Texas—7-Eleven, Inc. announced the launch of its 7Collection, an online merchandise shop, featuring exclusive apparel and accessories inspired by 7-Eleven and its products, such as Big Gulp and Slurpee drinks. And for the first seven days, customers will receive 11% off all the 7Collection items using the code 7Collection11.

The 7Collection shop offers vintage tees, hats and an assortment of unique memorabilia. 7-Eleven is kicking off the shop with two iconic drops:

The Cars of 7-Eleven Collection: An ode to the brand's car-loving fans and the popular #CarsOf7ELEVEn hashtag, this collection includes “legendary threads,” a trucker hat, car decal and the iconic coffee-scented air freshener first debuted in Model 711.

The Slurpee Collection: A celebration of the iconic, internationally recognized frozen beverage that has captivated 7-Eleven fans for over 55 years, the Slurpee Collection encompasses both retro and modern Slurpee drink apparel, accessories and collectibles. Also, customers can match their swag to their Slurpee and enjoy $1 small Slurpee drinks all year long.

"Over the past 95 years, 7-Eleven has become more than just a convenience store. It's a destination for snacking, a photoshoot backdrop, a music video stage, a haven for car lovers—and an essential staple in our customers' lives," said Marissa Jarratt, 7-Eleven executive vice president and chief marketing officer. "We hope this swag serves as another reminder to our customers that we're always here to help make their day a little more awesome."

7-Eleven recently dropped a limited-edition apparel collection with Overtime and Easy Otabor, a designer, entrepreneur and art curator.

The collection, Overtime x 7-Eleven curated by Easy Otabor, is inspired by “Game to Eleven,” a phrase popularized by pick-up basketball. The streetwear-meets-sportswear designs feature products like Slurpee drinks and Big Gulp fountain beverages subtly intertwined with basketball themes. Included in the collection are 7-Eleven and Speedway-branded hoodies, T-shirts, hats and mesh shorts.

Earlier this summer, Pilot Flying J released an exclusive clothing line in partnership with Buffalo Outdoors, available at more than 200 participating Pilot and Flying J travel centers across North America.