MOUNT ARLINGTON, N.J. – M&M’s
is hoping to inspire consumers at retail and in the kitchen, as Mars Retail
Group introduces a new cookbook, the M&M’s
Fun Stuff Cookbook, and bakeware:
“Retailers are looking for
strategic ways to increase sales, and we know that a display incorporating
M&M’s brand candies and licensed merchandise will boost sales while adding
excitement to the aisle,” said John Capizzi, general manager of licensing for
Mars Retail Group, in a press release. “We’re blending the colorful fun of the
M&M’s brand with consumers’ desire to experiment in the kitchen.”
The M&M’S Fun Stuff Cookbook is a collection of more than 75 ideas
for afternoon snacks, family fun and parties. Mars Retail Group says that the 128-page
book is an ideal impulse ring at the cash register and one that will help
retailers drive M&M’s brand candies sales throughout the year.
A new bakeware collection
featuring the M&M’s characters includes a melamine bowl, cookie cutters,
spatula, flipper, measuring spoons, measuring cups, aprons and oven mitts. All
products are created exclusively for Mars and make baking fun.