7-Eleven ‘Always Open’ Campaign Helps Communities, Wins Awards

The ‘Always Open’ campaign with Ja’Marr Chase gave Slurpees to the football player’s former elementary school.

April 29, 2024

In 2023, professional football player Ja’Marr Chase tweeted that he’s “always open,” just like 7-Eleven. Following the declaration, the convenience retailer partnered with Chase for a company campaign.

7-Eleven and Chase released the Always Open x Ja’Marr Chase collection, which includes a T-shirt with Chase’s tweet, a graphic T-shirt with a 7-Eleven store and the phrase “Always Open” beneath it and a shirt that said, “Oh Thank Heaven, It’s Game Day.” Additionally, the collection featured a hat and the 7-Eleven pendant that Chase wore during a game.

When Chase said he wanted a Slurpee, 7-Eleven sent him an entire truck. In March, Chase put that truck to use, taking it to his former elementary school in Gretna, Louisiana.

“’Always Open’ is a phrase that reminds me that no matter what, on or off the field, you have to always be open, in your mind [and] in your attitude, to receive the positive things life has to offer,” said Chase. “Being back at my elementary school, drinking Slurpees, brings back so many memories. I am grateful to share my experiences with these kids, and hopefully inspire them to keep a steady head, stay focused and just keep going. That’s what I’m all about—being always open, like 7-Eleven.”

Recently, 7-Eleven won two Clio awards for its “Always Open” campaign, including gold in the real time response category and bronze for its use of talent and influencers, according to a LinkedIn post from Marissa Jarratt, chief marketing and sustainability officer at 7-Eleven.