Onvo Rolls Out Penn State ‘Game Day Ritual’

Plus, the retailer has teamed up with four Pennsylvania athletes through a NIL partnership.

September 05, 2025

Pennsylvania-based Onvo is kicking off year two as the Official Travel Plaza Sponsor of Penn State Athletics by launching its “Game Day Ritual” campaign for the 2025-2026 season, the retailer said in a press release sent to NACS.

The “Game Day Ritual” campaign invites fans to incorporate Onvo into their game day traditions on the way to Happy Valley. Fans will see the campaign in-store, on social and digital channels, and featured in-venue at Penn State athletics games. 

This year, Onvo has teamed up with four Pennsylvania athletes through a Name, Image and Likeness (NIL) partnership. Football players Keon Wylie and Dominic DeLuca, women’s lacrosse player Maggie Golder and track & field runner Ashley Pines will showcase their own game day rituals— and how Onvo fits into their pre-game routines—through videos on their social channels, amplified with paid media support from Onvo.

The retailer is also offering season-long promotions including: 

  • Onvo x Pepsi Refiller Program: Onvo teamed up with PepsiCo and Penn State for a co-branded collectable travel mug that features all three brands. Fans can purchase an Onvo x Pepsi Refiller while supplies last, and receive $0.99 refills all season, plus free refills on game day. 
  • Game Day Pins: Limited-edition Penn State Football Game Day Pins are available exclusively at select Onvo locations: Mifflintown, Duncannon, Dorrance, Avis, Blakeslee, Hickory Run and Mifflinville. Customers can show their ticket to the game to claim theirs. 
  • Fuel Promotions: Onvo will offer fuel savings after Penn State victories through the Onvo app including 20 cents off per gallon the Monday following a football win.
  • White Out Game Activation: On September 27, fans can visit Onvo’s retro-inspired photo pit stop for Polaroid-style photos with co-branded props and custom road signs pointing the way to Beaver Stadium.

“Our commitment to fueling travelers for their journey matches the passion Penn State fans have for their teams,” said Harman Aulakh, vice president of marketing at Onvo. “That shared energy has made for a perfect partnership. We are proud to support Penn State Athletics, and we can’t wait for fans to experience all Onvo has in store this year.”