At the NACS State of the Industry Summit, the NACS research team broke down data from the six NACS regions to offer insights into local trends and opportunities. 

The Northeast (Region 1), which extends from Maine to Virginia, is known for its high inside sales and expansive foodservice programs—13.8% of total sales were attributed to foodservice in 2024, compared to the national average of 10.3%. Foodservice also represents 31.2% of total store gross margin, compared to 24.0% for the national sample. 

In Region 2, the Southeast, which consists of southern states from Florida to Tennessee, fuel generated 73.8% of 2024 total sales mix, compared to 65.8% for the national sample. 

In Region 3, the Midwest, total transactions increased 1.9% year to year and saw growth both at the pump (up 3.1%) and inside the store (up 1.6%). 

In Region 4, centered on Texas and including surrounding states, foodservice sales gained ground, increasing from 6.1% of sales in 2023 to 7.1% of sales in 2024, following the national trendline. 

Stores in the Central region, which spans from Montana to Missouri, showed strength in foodservice and in-store merchandise sales in 2024. The region reported outstanding growth in foodservice as it catches up to the national averages. Overall, the region reported $52,610 foodservice sales per store, per month, trailing the $71,569 national number. 

The West region (Region 6) includes nine states, headlined by California. The region is known for high fuel volume and a high reliance on fuel, with 81.2% of sales mix being from fuel in 2024. Total fuels sales outpaced the national average by 18.1%, with an average selling price of $3.69, 11.5% higher than the national average. Additionally, the West saw fuel account for 57.3% of total gross margin in 2024. 

Interested in how the regions performed across each category? The NACS State of the Industry Report of 2024 Data is available for purchase.