Shaquille O'Neal is teaming up with BeatBox Beverages to bring an “exclusive new product to fans nationwide. BeatBox Blueberry Lemonade is a bold, boozy twist on the classic blueberry lemonade bursting with berry goodness, set to hit shelves nationwide this March,” according to a press release.

The newest BeatBox flavor combines blueberry and lemonade with an 11.1% ABV and “is low in sugar, gluten-free and features resealable, sustainable packaging.”

BeatBox Blueberry Lemonade will be available nationwide. BeatBox Blueberry Lemonade will be sold in a single 500 ml size, as well as in a new lemonade variety pack with two other new flavors in the lemonade line: watermelon lemonade and lemon squeeze.

Snoop Dogg recently announced a “strategic investment and partnership with Harmony Craft Beverages.” Together, they are launching Iconic Tonics, a new brand in premium functional [THC] beverage brands “aimed at reshaping the category and redefining adult beverage alternatives,” according to a press release.

“As wellness and mindful drinking trends accelerate, Snoop and Iconic Tonics are poised to disrupt the space with a diverse portfolio of innovative brands designed to meet consumers where they are—whether at home, on the go, at entertainment venues or at their favorite bars and restaurants.”

NACS Daily covered the growing market of THC drinks in February 2025 in “Cannabis Drinks See Spikes in Sales.”

Poppi launched a new collab with “A Minecraft Movie.” According to a press release, it marks the first movie collaboration for the soda brand.

Limited-edition four-packs of its core flavors strawberry lemon, lemon lime, cherry limeade and orange will feature iconic characters from “A Minecraft Movie,” including the Creeper, Bee, Sheep and Dennis the Wolf.

Yesterday, NACS Daily reported that PepsiCo Inc. entered into a definitive agreement to acquire Poppi for $1.95 billion.