The QuickChek New Jersey Festival of Ballooning draws 165,000 attendees over a three-day period and is the largest summertime hot air balloon and music festival in North America. But it’s much more than a branding opportunity for the company. A 4,425 sq.-foot replica air-conditioned store at the festival exemplifies how QuickChek creates a culture to serve the community and grow its business. (Whitehouse Station, NJ)