PepsiCo Inc. announced that it has entered into a definitive agreement to acquire Poppi, a prebiotic soda brand, for $1.95 billion, according to a press release.

Poppi is a “functional soda brand that combines prebiotics, fruit juice and apple cider vinegar to create a deliciously refreshing low calorie soda with no more than five grams of sugar per serving.”

“We've been evolving our food and beverage portfolio over many years, including by innovating with our brands in new spaces and through disciplined, strategic acquisitions that enable us to offer more positive choices to our consumers,” said Ramon Laguarta, chairman and CEO, PepsiCo. “More than ever, consumers are looking for convenient and great-tasting options that fit their lifestyles and respond to their growing interest in health and wellness. Poppi is a great complement to our portfolio transformation efforts to meet these needs.”

“As we look to reorient our portfolio offerings to address white space consumer needs, the Poppi brand's unique intersection with wellness and culture is a perfect addition,” said Ram Krishnan, CEO, PepsiCo beverages U.S. “The Poppi team have built a magnetic brand that’s ahead of the trends, with a loyal consumer base and a demonstrated capacity for growth. We are big fans of the Poppi brand movement and believe this incredible brand paired with our commercial capabilities will drive continued growth and innovation for years to come.”

Last month, NACS Daily reported that prebiotic sodas are taking off in popularity. Coca-Cola launched its own prebiotic soda brand in February, “Simply Pop.” Simply Pop includes no added sugar and 25-30% real fruit juice from concentrate. The five available flavors are strawberry, pineapple mango, fruit punch, lime and citrus punch.

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