Uncrustables from the J.M. Smucker Co. announced that its entire Uncrustables portfolio will become fridge friendly, with a full consumer rollout slated to begin this summer. The company said the evolution reflects its “ongoing commitment to enhancing convenience and accessibility by removing a common consumer barrier—thaw time.”

“The fridge-friendly evolution maintains the brand's Unbeatably Soft Bread baked daily in U.S. bakeries with no artificial preservatives and frozen on site.”

Jack Link’s has unveiled its new Carnivore Bites, a container of 65 pieces of beef that comes in original and teriyaki options, with 10 grams of protein in every serving. “That's more than five dozen pieces of real meat protein for a suggested retail price of $19.99, delivering monster value in a world where every dollar counts,” the brand said.

The brand said that Carnivore Bites are available now in select convenience stores.

On the sweeter side, Little Debbie this week announced the launch of the Little Debbie Birthday Cake, a “festive, grab-and-go single-serve treat designed to bring the joy of a party to any moment of the day.”

The company said the Single-Serve Birthday Cake features a unique hexagonal shape, providing a distinct look and a substantial, satisfying size that sets it apart from previous offerings.

The Little Debbie Birthday Cake is available now at select convenience stores and major retail locations across the country.

Over at Mondelez, Oreo is continuing its collaboration with Marvel for the launch of Marvel Oreo Stuf of Doom Cookie packs.

The company stated: “Like the Marvel Oreo Stuf of Legends Cookies, the Marvel Oreo Stuf of Doom Cookie Packs include the Oreo brand's innovative color-changing technology, with a black creme that turns your tongue Doom's signature green when you lick it.”

In January, NACS Media covered new offerings from the Hershey Company that included Shaq-A-Licious Slams.