The Hershey Company is gearing up for the 2026 Olympic and Paralympic Winter Games with its new campaign, “Hershey's. It's Your Happy Place.”
“The platform features five U.S. Olympic and Paralympic athletes, sharing their stories of finding happiness beyond the podium. Turning happiness into a keepsake, Hershey's will also introduce limited-edition chocolate medals, as happiness deserves a medal,” the company said.
The limited-edition Hershey's chocolate medals will be made with embossed designs and wrapped in gold foil.
During Milano Cortina 2026, the brand will “medal” everyday moments of real gold, on and off the podium. “From viral reactions to everyday celebrations, Hershey's chocolate medals will honor fans and athletes alike,” it said.
The limited-edition chocolate medals will drop on Tik Tok Shop on February 13 and at The Hershey's Store on February 14, while supplies last.
Over at Ferrara, a company spokesperson told NACS that Nerds is returning to the Super Bowl for the third year in a row and just dropped a new teaser featuring Andy Cohen in a “campaign that’s juicier than ever.” The full ad is expected to air during the second quarter of the Super Bowl.
“Andy Cohen's genuine enthusiasm for celebrating big moments, combined with his humorous, charismatic presence and ability to connect with diverse audiences, made him the perfect partner for the brand's most mega Big Game appearance yet; and his daily role as a cultural tastemaker mirrors how Nerds transforms ordinary snacking moments into extraordinary experiences,” the spokesperson said.
Mars this week announced that Cheez-It is spotlighting basketball star Jimmy Butler with Cheez-It Original: Jimmy Butler Limited Edition, a “collector's box available beginning in February through the end of April 2026 at retailers nationwide, while supplies last.”
As a part of the launch, Cheez-It is giving fans the chance to score $4,000 toward courtside seats to see their favorite basketball team play. Fans can also shop “Jimmy's Starting Lineup,” a combination of Cheez-It Original: Jimmy Butler Limited Edition and Bigface Coffee, Butler’s specialty coffee brand, available while supplies last on cheezit.com.