7-Eleven Inc. is celebrating its birthday on Friday, July 11 (7/11), and will offer customers a free small Slurpee drink at participating 7-Eleven, Speedway and Stripes locations nationwide, according to a press release. This year marks the retailer’s 98th anniversary.

This year, 7-Eleven is debuting “tongue-toos,” temporary tongue tattoos that are activated by drinking a Slurpee.

“Simply enjoy a Slurpee drink, apply the tattoo on the tongue and wait for the big reveal. Inspired by the signature color mark a Slurpee drink leaves behind on the tongue, tongue-toos are an homage to this colorful rite of passage every Slurpee drink connoisseur knows well. The tattoo features the brand's signature 'S' in four vibrant shade options: blue, green, red and purple,” the retailer said.

The retailer is also bringing back the Mountain Dew Infinite Swirl flavor in Big Gulp and Slurpee drink varieties. The blue pineapple-berry blend will be available in Big Gulp and Slurpee drinks, as well as 20 oz bottles.

7-Eleven said customers can also celebrate Slurpee Day in other ways:

• Another free Slurpee drink: Loyalty members can scan their rewards information on Slurpee Day to get a coupon for another free small Slurpee drink to redeem before July 31.

• Birthday collection capsule: Customers can shop the popular Birthday Collection capsule from 7Collection, the retailer's official online merchandise shop.

• 7NOW Delivery: 7-Eleven is giving customers $7.11 off a $20+ purchase when they use promo code 711DAY via the 7NOW Delivery app.

In other recent 7-Eleven news, the retailer released its 2024 Impact Report earlier this week, summarizing the company’s impact on its communities, the planet and innovations in products to promote responsible consumption.