RaceTrac Launches Beat The Freeze Sweepstakes

The winner gets the chance to race The Freeze at Truist Park during an Atlanta Braves game.

July 02, 2025

RaceTrac’s third annual Beat The Freeze Sweepstakes is back, granting one grand prize winner the chance to race The Freeze at Truist Park during the Atlanta Braves vs. New York Mets home game on August 23, according to a press release.

The Freeze, RaceTrac’s “legendary speedster, known for his trademark blue suit, icy goggles and superhuman speed,” is regularly featured at Atlanta Braves games, where he races randomly picked fans from the stadium.

From July 2 through August 5, participants can enter by scanning the QR code on a life-sized, in-store display of The Freeze at any RaceTrac store in Alabama, Georgia, South Carolina, Tennessee or Mississippi and completing the entry form. Entrants can earn additional entries by sharing a photo of themselves with the cutout on social media and tagging RaceTrac. Entries are also accepted online.

The grand prize winner will receive two tickets to attend the August 23 game, paid parking, The Freeze swag pack, $1,000 gift card and the opportunity to race the Freeze. Five first-prize winners will be chosen randomly at the conclusion of the sweepstakes entry period to receive a $100 RaceTrac gas gift card.

In addition to the Freeze race at Truist Park, RaceTrac branding is “prominently featured with an iconic sign in right field, strengthening the connection between the convenience retailer and Braves fans.” RaceTrac also offers exclusive in-game rewards, such as free roller grill items, through its loyalty program when Braves players hit home runs during designated “RaceTrac Home Run Innings.”