Krispy Krunchy Chicken celebrated 2024 “as an outstanding year of growth, menu innovation and operational improvements. …The brand opened 605 stores in 2024, and projects that it will exceed this number for new stores in 2025. With a new organizational structure and new products, partners and platforms, Krispy Krunchy Chicken is accelerating its national expansion,” Krispy Krunchy said in a press release sent to NACS.
“We’ve grown on the solid foundation of prioritizing the profitability of our operators through a cohesive brand strategy, strong foundational partnerships and a focus on innovation,” said Jim Norberg, CEO of Krispy Krunchy Chicken. “These efforts have driven a significant increase in interest throughout the industry, and we continue to be sought out as the preferred foodservice offering.”
Krispy Krunchy said to support its continued growth, the company is focusing on collaboration across sales, operations, marketing and supply chain to enhance the brand experience.
In 2024, Krispy Krunchy introduced several menu innovations and LTOs, including the launch of its updated Cajun Chicken Sandwich.
In addition, following the rise in food costs, the brand “brought new relevance to its core menu by introducing its $4 Value Meal.” “Research tells us that consumers choose us for our quality, our value, and our craveability,” said Norberg. “We quickly responded to the growing demand for even greater value in today’s economic climate with the $4 Value Meal, offering a fresh, craveable meal at an exceptional price point.”
Looking ahead, the brand said it plans to introduce more innovations in 2025, including new products and partnerships designed to increase customer satisfaction and growth.
“Rolling out third-party delivery, featuring partners like DoorDash, UberEats and GrubHub, was a focus in 2024 and has already started to pay off. Consolidating third-party providers into one menu management tool through OLO, Krispy Krunchy began signing up stores mid-year and ended the year with nearly 500 stores on the platform. The tool has lowered commission fees for most operators and has reduced complexity by allowing stores to eliminate multiple tablets from multiple partners,” Krispy Krunchy said.
Also in 2024, Krispy Krunchy unveiled a new corporate location in Atlanta. Krispy Krunchy is headquartered in Alexandria, Louisiana, where the brand was founded in 1989. The new Atlanta office houses team members from across the organization in IT, HR, finance, marketing, sales and operations.