A few weeks after announcing that it opened 480 stores in 2023, Krispy Krunchy Chicken officially unveiled a new corporate location in Atlanta.

Krispy Krunchy is headquartered in Alexandria, Louisiana, where the brand was founded in 1989. The new Atlanta office will house team members from across the organization in IT, HR, finance, marketing, sales, and operations.

"As our business continues to experience rapid growth in the new year, the establishment of an additional corporate office is a strategic move to enhance our support for operators and customers," said Jim Norberg, President of Krispy Krunchy Chicken. "Atlanta provides an ideal hub for our teams. Its central location and dynamic environment grant us access to diverse resources while empowering us to further expand and advance our enterprise."

After the 2023 NACS Show in Atlanta, Krispy Krunchy donated more than 2,000 pounds of food and 1,800 meals to the Atlanta Community Food Bank. The donations signaled the soft launch of Krispy Krunchy's newly established partnership with Atlanta-based food-waste management company Goodr.

"At Krispy Krunchy Chicken, we believe in the power of community and are dedicated to making a positive impact," said Norberg at the time. "We are thankful to partner with the Food Bank and Goodr by supporting their commitment to alleviating hunger and serving our neighbors with Krispy Krunchy meals."