7-Eleven is “keeping the fun flowing” with free Slurpee drinks every Friday in February, according to a press release from 7-Eleven. “Last Friday's Slurpee drink offer was such a hit with our customers, we couldn't ignore the demand for more! Cheers to making February the coolest month yet, in the best way possible,” the retailer said.

Customers are invited to stop by for a free small Slurpee drink at participating 7-Eleven, Speedway and Stripes stores nationwide.

7-Eleven said that rather than hanging on to the winter gloom, 7-Eleven is rewarding customers with the “ultimate pick-me-up sweet treat.”

"We know that the long winter days can feel endless, and we saw how much our customers loved a refreshing Slurpee drink to shake off the January slump," says Dennis Phelps, senior vice president, merchandising (vault & proprietary beverages). "So, we're keeping the fun going all month long.”

In 2023, sales of frozen dispensed beverages increased to $4,134 from $3,501—the largest increase of all foodservice categories, according to the NACS State of the Industry Report® of 2023 Data.

Join your peers at the 2025 NACS State of the Industry Summit April 8-10 in Dallas. Attendees will hear all the latest data from the industry—including finding out whether frozen dispensed has moved up or down. Registration is open.

In other recent 7-Eleven news, the retailer selected 26 “innovative and purpose-driven brands” to participate in its Brands with Heart showcase, held at the 7-Eleven Store Support Center in Irving, Texas. Now in its sixth year, the retailer said the program provides emerging brands with the opportunity to enter a new retail channel and have their products in 7-Eleven stores across the United States.

Finalists were invited to participate in virtual learning sessions and present and sample their products at the event, as well as engage with merchandising leadership for coaching, mentoring and educational sessions designed to help them grow their business within the retail industry.