Love’s Launches Private Label Fall Candy

Meanwhile, Mars is rolling out Skittles Gummies Fuego, coated in a tangy chili layer.

August 26, 2025

Love’s Travel Stops private label line launched its “first-ever limited-edition line of candy with fall gummies, sold exclusively at Love’s locations,” a spokesperson for Love’s told NACS in an email.

The fall and Halloween-themed gummi flavors include gummi monsters, gummi worms, gummi jack-o’-lanterns, apple harvest mix and sour gummi worms.

“Our first seasonal candy launch is an exciting step in growing our private label brand, delivering fun, limited-time offerings that connect with customers in new ways,” said Casey Creegan, sr. manager of private brands for Love’s. “By expanding into seasonal offerings, we are looking to connect with customers in different ways and be seen as a destination for value and innovation.”

Meanwhile at Mars, Skittles launched Skittles Gummies Fuego. “This bold new offering fuses sweet and spicy in one delicious bite, delivering the swicy kick fans have been craving,” the brand said.

The product is available in a 5.8 oz pack that contains five Skittles flavors—mango, watermelon, strawberry, raspberry and lemon—coated in a tangy chili layer that adds a spicy twist to the gummy treat.

Skittles Gummies Fuego is available for purchase through TikTok Shop—while supplies last—and will hit shelves nationwide in January 2026. The candy will also be available at select retailers this fall as part of a limited rollout.

Earlier this month, the Hershey Company rolled out its lineup of seasonal treats for Halloween:

  • Reese’s Pumpkins and Reese’s Miniatures, featuring the Peanuts gang with "It’s the Great Pumpkin, Charlie Brown," packaging.
  • A new spooky shape for Kit Kat: Kit Kat Counts is available in snack and jumbo size assortment bags.
  • The return of Hershey’s Harry Potter inspired chocolates with Cookies 'n' Crème: the Harry Potter Magical Friends Collection features characters including Hedwig, Dobby, Buckbeak and Fawkes.
  • Shaq-a-Licious XL Gummies in new individual wrappers.

Interested in learning how to navigate the latest food trends? Join your peers at the 2025 NACS Show in Chicago October 14-17 for the education session “Hot Today, Gone Tomorrow? Navigating Flavor Trends,” where experts will break down the lifecycle of flavor trends and limited time offers (LTOs).