Hershey Gears Up for Halloween

The retailer is bringing back some seasonal treats along with new options and packaging.

August 13, 2025

The Hershey Company is rolling out its lineup of seasonal treats for Halloween. The brand is bringing back some returning pieces:

  • Reese’s Pumpkins and Reese’s Miniatures, featuring the Peanuts gang with "It's the Great Pumpkin, Charlie Brown," packaging.
  • A new spooky shape for Kit Kat: Kit Kat Counts is available in snack and jumbo size assortment bags.
  • The return of Hershey’s Harry Potter inspired chocolates with Cookies 'n' Crème: the Harry Potter Magical Friends Collection features characters including Hedwig, Dobby, Buckbeak and Fawkes.
  • Shaq-a-Licious XL Gummies in new individual wrappers.

Hershey is also releasing new pouch structures for easier snacking on the go:

  • Reese’s Mini Pumpkins Unwrapped: Reese’s Mini Pumpkins Unwrapped “feature the classic combination of creamy peanut butter and milk chocolate in a smaller, easily poppable delight.”
  • Twizzlers Ghosts: These ghost-shaped chews bring spooky fun and fruity flavor to every bite.
  • Jolly Rancher Gummies Trickies: These chewy bites “come in different colors that don't always match the flavor, playing tricks on your taste buds.”
  • Hershey’s will introduce its first fall harvest flavor in six years, Hershey’s Nuggets Pumpkin Spice Latte, milk chocolate nuggets with pumpkin spice latte flavored crème.

“Hershey continues to be at the forefront of Halloween festivities, with iconic brands that have become seasonal staples for our consumers to look forward to year after year,” said Katie DeCapria, senior manager Halloween at The Hershey Company. “This season, we elevated those signature brands and created treats like Reese’s Mini Pumpkins and Kit Kat Counts in convenient, shareable packaging making it easier for everyone to enjoy and celebrate together.”

In other Halloween candy news, in May, Mars released its “Halfway to Halloween” campaign by unveiling its 2025 holiday candy lineup alongside the second annual Mars Tricks, Treats and Trends report.

The brand is rolling out new M&M’S flavors with the M&M’S Peanut Milk Chocolate Halloween Blend and M&M’S Peanut Butter Milk Chocolate Halloween Blend.