M&M'S is rolling out its latest innovation, M&M'S POP'd, the brand's first-ever freeze-dried candy. “M&M'S POP'd Caramel features the classic caramel flavor fans love in an unexpectedly light, crispy and crunchy new texture,” Mars said.
On the heels of the Skittles POP'd release last year, the company said M&M'S new freeze-dried candy platform taps into a growing consumer desire for exciting and novelty textures and treats.
"With M&M'S POP'd Caramel, we're giving fans a whole new way to enjoy the classic caramel flavor that has been a fan-favorite in our lineup for years," said Martin Terwilliger, VP of marketing, Mars Wrigley North America. "This fresh and fun new treat takes everything you love about M&M'S and gives it a light, crispy crunch, bringing the flavors and textures together in an unexpected new way."
M&M'S latest innovation will be available in a 5.5 oz small stand-up pouch on TikTok Shop and MMS.com November 3 and M&M'S Stores on November 10, followed by nationwide availability at retailers beginning in January 2026.
Last month, M&M'S rolled out its new M&M'S Honey Roasted Peanut. The sweet and salty innovation is “a twist on a classic favorite … A permanent addition to the lineup, M&M'S Honey Roasted Peanut joins the latest innovations of iconic chocolate candies from M&M'S, including M&M'S PB&J, M&M'S Peanut Butter Minis and M&M'S Peanut Butter Mega,” Mars said.
NACS Daily previously reported that M&M'S is bringing back “its most spooktacular service—M&M'S Halloween Rescue Squad—for the third year in a row… This year Halloween falls on a Friday for the first time since 2014, which means more trick-or-treaters … Starting at 5 p.m. ET on October 31, fans in Gopuff delivery areas can once again score a [free] refill for their candy bowls while supplies last, thanks to M&M'S,” the company said.
Read more about how the pandemic and economy have changed candy consumers’ preferences and how retailers and manufacturers have pivoted to make the most of it in the October 2025 NACS Magazine cover feature: "Sweet Truths About America's Sweet Tooth."
Make sure to check out all the new candy innovations at the 2025 NACS Show in Chicago October 14-17. Register for the NACS Show here.