Dover Fueling Solutions (DFS), part of Dover, launched DX Rewards, a “groundbreaking loyalty offering” available through the DFS Anthem UX platform-based dispensers, the company announced in a press release.

Dover Fueling Solutions said the program marks the next phase of the DFS Anthem Experience, and that DX Rewards is an “online loyalty marketplace that integrates seamlessly with retailers' existing providers and programs to offer a personalized, app-like experience at the pump.” Consumers are prompted to enter their phone number or loyalty ID to sign in at the pump, and nonmembers can enter their phone number to auto-enroll in the rewards program. Members can access personalized offers, redeem rewards and play games to earn additional points, the company explained.

"Loyalty programs, evolving consumer preferences and heightened expectations have been central topics in industry conversation for the past few years, but now we are turning talk into action. DX Rewards will help retailers drive incremental indoor sales," said John Morris, senior director, product innovation at Dover Fueling Solutions. "DX Rewards engages with the fueling customer directly on the Anthem UX display, where ROI has shown to be the highest. We are excited to help retailers elevate their existing loyalty programs in such an impactful way."

The DFS Anthem Experience “encompasses a range of innovative features available through the DFS Anthem UX platform, all designed to enhance the fueling experience. This includes DX Promote media, local traffic and weather, our pump-side, self-ordering solution DX Market powered by GRUBBRR that enables consumers to order food and products from the convenience store, and now DX Rewards, an unmatched loyalty experience,” said Dover Fueling Solutions.

DX Rewards will debut at Jump Start Stores, where it will “elevate Jump Start's current rewards experience created by [its] loyalty partner, Velocity Logic Group. Deployment is performed remotely and will not disrupt site operation,” Dover said.

"We're always looking for ways to meet our customers where they are and offer an exceptional experience," said Kristin Ghere, director of marketing and brand management at Jump Start Stores. "DX Rewards is helping us achieve our vision of a cohesive, omni-channel loyalty program. It's a win-win for both Jump Start and our customers. By providing a frictionless fueling experience and tailored rewards, we'll engage our customers in a more meaningful way, effectively driving increased foot traffic inside our stores."

"By presenting personalized videos, offers, clubs and rewards directly on the dispenser during fueling, we're able to take Jump Start Rewards to the next level," said Vik Mehta, Velocity Logic Group's head of sales. "Creating a powerful app on the DFS Anthem UX platform was fast and easy. We even integrated DX Promote media content seamlessly into our app thanks to the technology available from DFS."