While 7-Eleven may have introduced Big Bite Sparkling Water as an April Fool's prank earlier this year, the retailer’s latest addition to its 7-Select snack line is no joke.
The brand is launching limited-time 7-Select Big Bite Hot Dog Chips, inspired by its Big Bite Hot Dog, available now at 7-Eleven, Speedway and Stripes stores nationwide.
With this limited-time flavor “glizzy fans everywhere can indulge in delectable tastes inspired by classic hot dog toppings like ketchup, mustard and relish—all packed into a crunchy potato chip,” said 7-Eleven.
"We are always listening to what our customers are interested in, and it was clear by their reactions on April Fool's Day that we tapped into something really unique with Bite Big Sparkling Water," said Nikki Boyers, vice president of private brands at 7-Eleven. "Our customers love the variety of flavors they get with our 7-Select chips, so it just felt right to bring back a Big Bite Hot Dog flavor to the lineup. We can't wait for our customers to enjoy the iconic roller grill snack, now in two forms."
7-Eleven also recently announced that Dr. Bombay, the ice cream company founded by rapper Snoop Dogg, will be available in 7-Eleven and Speedway locations across the state of California. At launch, 7-Eleven and Speedway stores in California will carry two of Dr. Bombay's “most popular sherbet swirl flavors: Strawberry Cream Dream and Iced Out Orange Cream,” according to a press release.
To celebrate the launch of Dr. Bombay in 7-Eleven, the ice cream company will host a series of events including tailgates, pop-ups at 7-Eleven stores and more, the company said.
In August, 7-Eleven’s parent company Seven & i Holdings Co. received an acquisition proposal from Alimentation Couche-Tard (ACT). Seven & i Holdings rejected that offer, and ACT then upped its bid in a revised takeover offer.
In a recent interview with Bloomberg, ACT Chairman and Founder Alain Bouchard said that the company is interested in buying the entirety of Seven & i Holdings, with plans to keep the local operations of the Japanese convenience store intact.