Thorntons and ampm Team Up With Frito-Lay

The BP brands will feature Cheetos on dispensed drinks.

May 21, 2024

BP’s convenience retail brands ampm and Thorntons announced a unique collaboration with Frito-Lay for the summer season. The promotion, which officially launched on May 1, features Cheetos branding on ampm 40 oz. cups and Thorntons 44 oz. cups.

According to a press release, Cheetos is the top-selling salty snack at both ampm and Thorntons, making the collaboration “an easy choice for both brands.”

During the summer promotion, all ampm app and Thorntons Refreshing Rewards Loyalty Guests will have a chance to win exclusive Cheetos branded merchandise. Through the loyalty programs, guests will receive one free entry into the drawings and will receive subsequent entries with any purchase of the cup or any Frito-Lay item. Over 1,200 “Cheesy Swag” prizes will be awarded.

“This collaboration exemplifies our strong, strategic partner relationship with Frito-Lay,” said BP Chief Product Officer Kim James. “Cheetos is one of the most preferred salty snacks among our guests at both ampm and Thorntons. As we dive into summer selling season, I’m so excited for our guests to experience these powerful brands coming together in an exclusive, new way as they visit our stores.”

The company stated that Cheetos are a top five snack among Gen Z customers and are consumed in nearly three of four homes across the United States.