Family Express Launches Mobile App Experience

The new release, powered by Rovertown, will be integrated at over 80 locations across Indiana.

January 24, 2024

Indiana-based Family Express announced the release of a new mobile app experience. The experience features the latest in mobile ordering, car wash subscriptions, and payments.

“It’s never been easier to order a Friday night pizza or save big on a favorite snack or your next fill-up with F.E. Perks,” said Gus Olympidis, Family Express president and chief executive officer. “We’ve made considerable investments in a contemporary experience for our brand over the past few years, and we’re thrilled to take the next step by introducing a personalized app experience that meets the needs of today’s customers.”

The new app, powered by Rovertown, a mobile app platform, leverages API integrations with several innovative technologies. For example, integrating Olo’s mobile ordering capabilities make it easy to conveniently order food to-go using Stripe as the form of payment. Rovertown has also integrated Stripe’s frictionless Link technology to speed up the checkout process by auto-filling customers’ payment information. Additionally, car washes can be activated through the app, through integration with Mosaic.

Customers can choose from several subscription packages. These features are open and available to all customers—not just members of F.E. Perks—which allows Family Express to reach a wide audience.

“We’re in the business of meeting and exceeding customer expectations,” says Ryan Fasel, Family Express director of marketing. “The standards for what mobile apps can and should do are constantly evolving, and it’s important for us to stay ahead of those trends. Our new app platform, and the capabilities we’ve carefully selected, build a foundation that allows us to delight customers for years to come.”

Elsewhere, Giant Eagle Inc., parent company of GetGo Cafe + Market, announced the launch of its new myPerks loyalty program, an update to its predecessor fuelsperks+.