Giant Eagle Inc., parent company of GetGo Cafe + Market, announced the launch of its myPerks loyalty program, giving customers the ability to earn perks faster and redeem them in the way of their choosing. The new myPerks program is differentiated from its fuelperks+ predecessor through increased perks earning opportunities, improved perks redemption flexibility and easy-to-understand communications about customers’ redemption options, the company said.

All Giant Eagle customers enrolled in the retailer’s fuelperks+ loyalty program will be transitioned into myPerks on January 25.

The new program gives customers the flexibility to redeem perks for free groceries and gas in three distinct ways:

• As a specific dollar amount off their total transaction
• As a percentage off groceries (up to 20%) at the supermarket
• for cents off per gallon of gas at GetGo

The customer’s perks redemptions options will be displayed during checkout and the option that provides maximum savings will be highlighted.

“More than ever, myPerks now provides customers with the flexibility to redeem perks in various ways and clarity on which redemption option may be most valuable to them,” Justin Weinstein, executive vice president, chief strategy and marketing officer at Giant Eagle.

In addition to more perks, customers will have up to 12 months to save and redeem perks.

“This latest evolution of our longstanding, popular loyalty program came from listening to our customers and recognizing that we had an opportunity to bring together the best of our two programs in a way that delivers flexible, meaningful savings for all customers,” said Weinstein.

A recent NACS study, “Driving Engagement from Convenience Retail Loyalty Programs,” revealed nearly three-quarters (74%) of convenience shoppers feel valued by convenience retailers where they are loyalty members. Read “The Loyalty Leaderboard” to learn more.