Halloween is near and so are eerie-sistible deals. 7-Eleven has announced that its Mountain Dew Pitch Black Slurpee is available for a limited time. The company also released new 7-Select candy for Halloween, including candy corn, Monster Cotton Candy and Scary Gummies.
7Rewards and Speedy Rewards members have access to more deals. From October 25 to 31, loyalty members can snag standard-size Reese’s Peanut Butter Cups, Starburst, Nerds Rope and more for only $1. Also, from October 30 through the 31, rewards members can buy any large pizza and get another large pizza for free.
The brand’s online merchandise shop, 7Collection, will also offer “otherworldly threads” with new T-shirts, sweatshirts and accessories, with an Area 7-11 theme. Additionally, the company is offering an inflatable Slurpee costume for Halloween.
Wawa released a limited-time-only Wicked Apple Recharger for guests to enjoy this spooky season. The company has also released limited-edition Wawa merch, including a Wawa Pumpkin Szn crewneck, a glow-in-the-dark Wawa mummy t-shirt and a Thanksgiving Wawa gobbler t-shirt.
Chipotle has introduced the next evolution of its Boorito tradition. The QSR announced a national $6 digital entrée offer from 3 p.m. local time to close on Halloween for Chipotle Rewards members. However, for the first time, select college town locations will remain open until midnight on Halloween to give fans more time to enjoy the Boorito offer.
Krispy Kreme partnered with Warner Bro. to offer the all-new Scooby-Doo Halloween dozen. The specialty doughnuts include the Scooby Dooby-Doo Doughnut, the Mystery Machine Doughnut, the Spooky Monster Cookies N’ Kreme Doughnut and the Jinkies! Halloween Orange Sprinkle Doughnut. Additionally, any customer who wears a costume to participating shops on Halloween get a free doughnut of their choice.
Want to better understand and execute seasonal products and promotions? Be sure to check out the NACS I Impact 21 Certified Convenience Basic and Advanced Category Management Curriculum. These online training programs teach and certify category management professionals who are new to the channel or are seasoned professionals looking to learn the latest in thought leadership, practices of category management and shopper marketing. More information at https://www.convenience.org/Solutions/Training-Development.