ALEXANDRIA, Va.—Grubhub and Amazon announced they would extend their free one-year Grubhub+ offer for Amazon Prime members for an additional year. Prime members who signed up for Grubhub+ since the one-year offer was introduced on July 6, 2022, will now receive an additional 12 months for a total of 24 months of Grubhub+ for free.

“Prime members have enjoyed saving money on takeout with Grubhub+, and we are excited to deliver even more savings to those who already redeemed and those yet to redeem by adding another free year of Grubhub+ to Prime,” said Jamil Ghani, vice president of Amazon Prime.

Prime members who redeem the offer for the first time now through July 5, 2023, will receive a total of 24 months of Grubhub+ for free. Prime members who redeem the offer July 6, 2023, or later will receive 12 months of Grubhub+ for free.

“As we approach the first anniversary of our collaboration with Amazon, we’re excited to bring more value to Prime members by offering Grubhub+ for free for an additional year,” said Ariella Kurshan, senior vice president of growth and marketing at Grubhub.

Last year, Amazon purchased a 2% stake in Grubhub. According to Grubhub’s parent company, Just Eat Takeaway, Amazon could increase its total stake to 15% based on performance terms, which are focused on adding more food orders and customers to its delivery subscription program.

Digital orders make up 30.7% of total food orders, according to Paytronix’s Online Ordering Report: 2023, which also found that digital ordering for food has two distinct channels—delivery and takeout—with broadly differing audiences.

Among the findings is the need for brands to communicate directly with their digital guests. Brands saw a profound shift in customer behavior when reviewers received a response, even when the response was generated by AI. When guests heard back, they ordered 23% more and left higher ratings.