BATTLE CREEK, Mich.—Kellogg Company has opened a pop-up Cheez-It-themed gas station in Joshua Tree, California. The location will be open for one week only, and the experience is completely free for visitors.

"We know many Cheez-It fans love to travel, and they never hit the road without their beloved Cheez-It. We created this brand-first desert outpost to capture the excitement of summer road trips and encourage fans …. to fuel up throughout their adventures," said Erin Storm, brand senior director for Cheez-It. "The Cheez-It Stop will wow with exclusive merch, massive, sharable Cheez-It visuals and aisles stocked with our famous crackers—we can't wait to see you there."

The c-store portion of the gas station features Cheez-It mementos, merchandise and hard-to-find Cheez-It flavors. The gas pump also has a Cheez-It pump that pumps a stream of Cheez-It bags into vehicles.