ATLANTA—Sprite is celebrating hip-hop’s 50th anniversary this summer with a new limited-edition flavor called Sprite Lymonade Legacy. The fountain and frozen formats of the flavor are available exclusively at 7-Eleven. Sprite is also releasing a TV spot starring hip-hop icons and rising stars, sponsoring a concert tour and releasing a series of exclusive merch and experience drops.
The new limited-time-only Sprite Lymonade Legacy is a remixed nod to the OG crisp, lemon-lime refresher. Sprite's take on strawberry lemonade, which was inspired by fan requests on social media, offers a “delicious combination of tried-and-true and something new,” according to a news release. The LTO flavor will be available in a range of packages at retailers nationwide and exclusively in fountain and frozen formats at 7-Eleven stores.
Original Sprite and Sprite Lymonade Legacy packaging will feature a new design celebrating 50 years of hip-hop. Customers can scan on-pack QR codes on both products throughout the summer to access digital "drop shops" with hundreds of giveaways. Prizes include exclusive content featuring Latto and Rakim and merch including autographed Nas hats, GloRilla tour tees, a Latto gold mic and Rakim directorial slates from the TVC shoot.
"Our 'Summer of Drops' focuses on our fans' passion points—music, fashion, art and entertainment—and draws inspiration from sneakerhead drop culture," said Aaliyah Shafiq Ely, vice president, sparkling flavors category. "The diverse array of prizes offers something for everyone to get excited about, and our overall campaign is the latest example of Sprite responding to what fans want with both experiences and products."
A.P. Chaney, creative director for Sprite North America, said the brand's longstanding hip-hop credentials are unmatched.
"Our resume speaks for itself," Chaney said. "Sprite took a chance on hip-hop before it was cool and has always been of the culture, not only for the culture. We've shown up for both moments big and small, amplifying the endless possibilities of the now-omnipresent hip-hop lifestyle and its profound impact on music, sports and fashion. So, it's only fitting that we pay homage to all hip-hop has been, is and will be."