The Wills Group Celebrates Pride Month at the Capital Pride Festival

Festival attendees can register for a chance to win a $500 Dash In gift card.

June 06, 2023

ALEXANDRIA, Va.—Dash In is hosting a tent for the first time at the Capital Pride Festival in Washington, D.C., on Sunday, June 11—one of the largest celebrations of the LGBTQ+ community in the country.

“June is Pride Month, a time to celebrate LGBTQ+ culture, history and progress. The Wills Group and our family of businesses—Dash In, Splash In and SMO Motor Fuels—are proud to support the LGBTQ+ community and embrace diversity and inclusion as core values,” wrote the Wills Group in a blog post.

The Capital Pride Festival brings together people of all identities to celebrate diversity, promote equality and foster understanding. It is a time to show support for those who identify as LGBTQ+ and to raise awareness about the challenges that still exist for many LGBTQ+ people.

At the tent, festival attendees can be entered for a chance to win a $500 Dash In gift card and receive giveaways including Dash In-branded bottle openers, beach balls and drinking cups. Attendees can also learn about our Dash In convenience store brand and the Wills Group’s commitment to diversity, equity and inclusion. The tent will also feature information about career opportunities and ongoing community engagement initiatives from the Wills Group.

“At the Wills Group and our family of brands, diversity, equity and inclusion are core values that guide everything we do. We serve diverse communities, and we ourselves represent diverse staff,” wrote the Wills Group. “We recognize that diversity makes us stronger, and we are committed to creating a workplace where all employees feel valued, respected and supported.

The Wills Group conducts internal surveys and interviews with employees to explore what more it can do to provide equitable opportunities for all.

“We’ve given our employees a voice to feel like they play a significant role in advancing our diversity, equity and inclusion platform,” says Julian B. (Blackie) Wills III, president and COO of the Wills Group. “If market leadership is the goal, and it is, every employee needs equitable opportunities to gain experience and grow in their field. That’s how we plan to become the preferred choice for our customers in the Mid-Atlantic.”