Panera Launches Swimwear Line

The apparel can be mixed or matched, just like its You Pick 2 menu items.

June 23, 2023

Panera Bread is launching a new swimwear line called Panera Swim Soups: the You Pick 2 Collection, inspired by the mixing and matching style trend, celebrating Panera's "You Pick 2" menu item.

The new line of Swim Soups swimwear features bold designs celebrating five Panera menu items, including Strawberry Poppyseed Salad, Broccoli Cheddar Soup, Chipotle Chicken Avocado Melt Sandwich, Classic Grilled Cheese and Creamy Tomato Soup. Customers can style everything from swim trunks to bikinis, one-piece suits and swim tank tops for a variety of pairing possibilities.

The original Panera Swim Soups collection took the internet by storm in 2021 as Panera unveiled a line that celebrated soup aficionados who eat hot soup no matter the time of year.

"Our guests have always loved the optionality we offer with Panera's iconic You Pick 2 meal, allowing them to find the perfect combination of what's most delicious to them," said Drayton Martin, senior vice president of brand building, Panera Bread. "This concept lent itself perfectly to our next generation of Swim Soups as Panera has always embraced mixing and matching to reflect your flavor favorites. Whether you prefer a Classic Grilled Cheese and Creamy Tomato Soup or lean into summer vibes with our Strawberry Poppyseed Salad, we can't wait for guests to get their hands on these latest looks from Panera."

In March, Panera unveiled a BAGuette, inspired by its toasted baguette sandwiches. The purse is “made of faux green leather with a repeating ‘P’ monogram. A gold magnetic clasp bears the same logo. It’s long and shallow, and the perfect size for holding an actual sandwich—or a phone, keys, lip liner and other everyday essentials,” reported Glamour magazine.

The Panera purse is reminiscent of KFC’s Wrapuette, a red leather purse that celebrated the QSR’s Twister Wrap.

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