7-Eleven is launching three limited-edition Slurpee drink flavors for the summer—Summertime Citrus, Sprite Lymonade Legacy and Hibiscus Lemonade—available at participating 7-Eleven, Speedway and Stripes stores.
These new limited-edition Slurpee drink flavors include:
- Summertime Citrus: A sweet, tart blend of mandarin orange and ruby red grapefruit
- Sprite Lymonade Legacy: Sprite's classic lemon-lime flavor with a splash of lemonade and strawberry
- Hibiscus Lemonade: A blend of classic lemonade with tart and earthy hibiscus flavors
The Summertime Citrus flavor is available now, while Sprite Lymonade Legacy and Hibiscus Lemonade will be available in-stores starting June 28. 7REWARDS and Speedy Rewards loyalty members can enjoy these new flavors for free by redeeming their extra free small Slurpee drink between July 1–July 10 at participating 7-Eleven, Speedway or Stripes locations as a part of the retailer's Slurpee Day celebrations.
7-Eleven is also launching three pretzel varieties from the retailer's private label brand, 7-Select. The pretzels are a mix of mini twists and rods, blended and spiced, with flavors including:
- Dill Pickle: A combination of tangy vinegar with real dill seasonings
- Buffalo: The authentic taste of buffalo without the mess
- Cinnamon Sugar: A sweet take on pretzels
"These new limited-edition Slurpee drink flavors are the perfect beverage to quench your way through the summer heat," said Dennis Phelps, 7-Eleven's senior vice president merchandising, vault and proprietary beverages. "Whether it's a Hibiscus Lemonade paired with Cinnamon Sugar Pretzels or the Summertime Citrus with the Dill Pickle Pretzels, these flavors are as bold and unique as they are delicious."
7REWARDS and Speedy Rewards members also can grab special summer food deals, including a $1 Big Bite Hot Dog.
7-Eleven is hosting Slurpee Day on July 11 (7-Eleven's birthday), and customers of 7-Eleven, Speedway and Stripes stores are invited to celebrate with free Slurpee drinks. All customers who visit participating stores on July 11 will receive a free small Slurpee drink.
Earlier this month, 7-Eleven announced an update to its Slurpee as part of the retailer's new “Anything Flows” campaign. The beverage's latest look was inspired by insights from the brand's proprietary customer research panel, "The Brainfreeze Collective," which is made up of over 250,000 members who discuss ideas, opinions and experiences about 7-Eleven, Speedway and Stripes stores.