Dash In, a Wills Group company, has selected GSP for retail marketing services at 55 of its locations, GSP announced in a press release today.

“Dash In has reset standards on what customers should expect in their stores, especially on the East Coast,” said Dave Johnson, chief customer officer at GSP. “We’ve built a very forward-thinking sign program that will drive value for Dash In and delight their shoppers.”

Dash In will use GSP’s AccuStore retail marketing platform. GSP delivers POP in store-specific shipments with marketing guides tailored to the needs of each store.

Dash In recently unveiled its flagship location in Chantilly, Virginia. NACS Daily reported on the March opening and Dash In’s reimagined store experience and new menu. 

“The new Dash In is a result of a five-year journey throughout which we worked together across the Wills Group to completely reimagine the store experience for our guests,” Wills Group President and COO Julian B. (Blackie) Wills said at the time.

Newly announced Wills Group President and CEO Julian B. Wills was recently featured in NACS Magazine’s “The Big Question.” Read about the importance of innovation at the Wills Group.

The Wills Group has nearly 300 retail locations across the Mid-Atlantic region, including Dash In, Splash In, ECO Car Wash and SMO Motor Fuels.