BandyWorks is now offering the latest in Altria’s Digital Trade Program—Personalization Plus (P+).
According to a company press release, “The BandyWorks Tier 3 P+ offering includes Altria multi-unit and loyalty offers, electronic age and identify verification (EAIV), branded Altria product offers, in-app marketing campaigns, data-sharing incentives and ATC 21+ personalized offer targeting (P+).”
BandyWorks’ capabilities include:
- P+ in addition to Tiers 1 through 3
- Integration into existing store loyalty programs
- BandyWorks-provided loyalty with their Quik Loyalty, if there is no established loyalty program
“Cost covering incentives are currently available to retailers for early participation including loyalty usage, customer opt-in and co-branding opportunities. This, along with increased sales and traffic will drive thousands in additional dollars for qualified retailers.” said Mason Cowan, director of managed services for BandyWorks. He went on to say, “The BandyWorks Tier 3 offering includes new DTP reporting requirements to achieve full funding.”
According to the press release, “If retailers already have a loyalty system in place, BandyWorks can integrate the data to allow marketing teams to focus on loyalty while BandyWorks takes care of the tobacco processing.”
Register today for the education session “Enhancing Your Loyalty Program to Increase Engagement” at the NACS Show October 3-6 in Atlanta, Georgia. During the session you will learn about the impact of loyalty programs, what techniques are most effective to enhance your loyalty offerings and ways to measure the success of the program.