Odyssey Mushroom Elixir Comes to Select 7-Eleven

Mushroom drink is entering the convenience space.

August 18, 2023

The organic energy and mood enhancing beverage company Odyssey announced that it is coming to convenience and organic grocery stores through its deal with 7-Eleven and Wegmans Food Markets.

Odyssey’s partnership with the retailers will bring its product offerings to 732 Florida-based 7-Eleven stores and 109 Wegmans locations across the East Coast.

“We are incredibly thrilled to bring Odyssey Mushroom Elixir to 7-Eleven, a cornerstone convenience store, and Wegmans Food Markets, a beloved supermarket. We’re excited to expand their offerings for individuals seeking a revitalizing and delicious drink to elevate their beverage experience,” says Scott Frohman, founder and CEO of Odyssey Mushroom Elixir. “Our mission to redefine the ready-to-drink experience resonates with and reflects consumers' demand for elevated options in every aspect of their lives ranging from natural and organic grocery to convenience stores.”

7-Eleven will carry three of Odyssey Mushroom Elixir’s flavors: passion orange guava, dragon fruit lemonade and blackberry lemon twist. Wegmans’ aisles will feature the same flavors with the addition of orange ginger, to round out all four Odyssey Mushroom Elixir options, according to a company press release.

Energy beverage sales continue to grow. Gain insights into the industry’s operational and financial metrics and trends to be able to grow with the industry with the NACS State of the Industry Report® of 2022 data, now available for purchase.

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