CHICAGO and PHILADELPHIA—Grubhub and Gopuff have announced a partnership to offer Gopuff’s network of instant commerce locations on the Grubhub Marketplace, starting with a pilot in select locations in Austin, Texas; Boston; Chicago; Los Angeles, Philadelphia and New York.
Hundreds of Gopuff locations across the U.S. will be available on the Grubhub Marketplace in the coming weeks.
The partnership expands Grubhub’s selection of convenience items available to diners, including grocery, alcohol, health and wellness, household, pet and baby supplies, and opens up a new channel for Gopuff to reach more customers. Orders placed on the Grubhub Marketplace are fulfilled and delivered by Gopuff’s network.
“We’re excited to partner with Gopuff to give our diners more choice than ever before,” said Ariella Kurshan, senior vice president of growth at Grubhub. “Our diners are managing busy schedules with competing priorities, and they want to plan not only their meals but also their lifestyle. Diners now have more options when it comes to ordering fresh food, grocery items, snacks and alcohol—all from the convenience of the Grubhub app. These expanded offerings complement Grubhub’s vast restaurant network and keep diners engaged across the Grubhub Marketplace,” Kurshan said.
“Expanding Gopuff’s platform allows us to meet consumers’ immediate needs anywhere they shop,” said Daniel Folkman, senior vice president of business at Gopuff. “By combining our broad assortment, logistics network and infrastructure with the virtual storefronts of Grubhub, we can create more seamless one-stop shopping experiences for Gopuff’s unparalleled one-stop shopping experience.”
In the coming weeks, thousands of products will be available for delivery from more than 500 Gopuff locations, including virtual concepts. Alcohol will be available in select cities. Gopuff will launch virtual concepts for diners on Grubhub, including its pizza brand, The Mean Tomato, Gopuff Liquor and virtual menus for brands including Unilever.
At launch, Gopuff locations will also be included in in Grubhub+, Grubhub’s membership program. Diners who order convenience items on Grubhub place more orders from restaurants in the following month than those who do not order convenience items, according to Grubhub.
Gopuff was last valued at $15 billion by investors and aims to provide its customers with a wider and more eclectic range of goods than they might find in a bricks-and-mortar convenience store, and it delivers orders to customers in about 15 minutes. During the past seven years, Gopuff has amassed a network of more than 250 micro-fulfillment centers that service 650-plus U.S. cities in 41 states and Washington, D.C., and it recently acquired 161 BevMo! Stores.