Circle K Launches Food Rocket Delivery

The c-store-backed online-only grocer offers quick delivery of prepared food, grocery products and more.

November 30, 2022

CHARLOTTE, N.C.—Food Rocket is bringing its last-mile delivery model to two Circle K stores in Charlotte, North Carolina.

Through its app, Food Rocket will offer up to 7,000 SKUs, with a focus on grocery and convenience products, Circle K’s breakfast sandwiches, tacos, burgers, pizza, coffee, snacks and bakery products, as well as hundreds of cold beverages, beer and nicotine products.

All orders will be delivered from two microfulfillment centers occupying between 170 and 500 square feet at Circle K’s locations at 8505 S. Tryon St. and 8008 Harris Station Blvd. 

Earlier this year, Circle K parent company Alimentation Couche-Tard announced that it has invested more than half of its initial $100 million of its Circle K Venture Fund in startup companies to explore the “future of convenience,” which included Food Rocket.

“As consumer needs and expectations continue to evolve, we’re exploring ways to bring the Circle K brand experience to them where they are and make their lives easier. Food Rocket has an amazing team, a unique approach to quick delivery and a differentiated platform that has the potential to be a powerful engine for convenience, and we’re looking forward to seeing how this pilot in Charlotte resonates with our customers,” said Kevin Lewis, chief marketing officer at Couche-Tard.

Food Rocket launched in San Francisco in April 2021 by Vitaly Alexandrov and became the first on-demand grocery delivery service in California. The service placed its bets on the fresh grocery category, which makes up 60% of all orders, as well as on ready-to-eat meals. Order processing takes 2-3 minutes and the delivery window is typically within 15 minutes.