Popeyes Advances Diversity Commitment

A partnership with the National Urban League will help recruit and onboard diverse franchise owners and operators.

November 30, 2022

MIAMI—Quick-service chain Popeyes is working alongside the National Urban League, a nonprofit dedicated to economic empowerment, equality and social justice for African Americans and others in underserved communities, to continue its commitment to bettering diversity across its franchising ecosystem.

“As a brand born in New Orleans, a city that defines the term melting pot with its array of blended cultures and diversity, Popeyes values working with business partners that represent the different backgrounds that the brand represents,” said Sami Siddiqui, president of Popeyes North America.

The partnership will allow Popeyes to leverage the National Urban League’s vast network of affiliate partners that serve 300 communities to identify and onboard new, diverse franchisees and operators to join the Popeyes family, according to a press release.

While Popeyes has a long waiting list of potential franchisees, the brand is looking to recruit diverse operators to help take the brand to the next level as it continues to develop and grow nationwide.

Candidates can apply to become a part of Popeyes through an in-depth questionnaire and response form via the National Urban League’s website. The League will vet applicants and connect prospects with the Popeyes team for further engagement, education and the possibility to become a Popeyes franchise owner and operator. During the first phase of the initiative, the League will invite individuals within its network to learn more about this opportunity and submit materials for review by the Popeyes team.

“With franchises representing more than 10% of the small businesses in the country, it’s absolutely vital that this avenue of opportunity be expanded to include more operators of color,” National Urban League President Marc H. Morial said.

NACS Magazine shared how convenience retailers are rethinking their approach to management and employee expectations in “The Corporate Culture Evolution” in the October 2022 issue.