SALT LAKE CITY—Maverik – Adventure’s First Stop will help people affected by the Ukraine crisis through two initiatives with the global Red Cross network, according to a news release.
The first initiative is a $50,000 contribution by Maverik to Red Cross, and the second is Maverik’s “Round Up Your Change” register donation program, which is happening now through April 28. The program invites customers and team members to round up their transaction to the nearest dollar to help provide humanitarian relief.
“We’re terribly saddened by the events in Ukraine,” said President and Chief Adventure Guide of Maverik Chuck Maggelet. “Our hearts and minds are with everyone impacted by this conflict. Our customers and team members have expressed they also want to help, and we’re grateful to be able to activate this donation program allowing everyone to respond.”
One hundred percent of Maverik’s initial donation and the funds raised from the Round Up program will go toward the global Red Cross effort to provide humanitarian aid to people affected by the crisis in Ukraine. The Red Cross is currently on the ground distributing food, delivering medicine and medical supplies, assisting with evacuations and providing shelter.
“Thanks to Maverik’s generous support, the global Red Cross network is helping families impacted by continued fighting in Ukraine,” said Anne McKeough, chief development officer at the American Red Cross. “We are grateful for partners like Maverik as we work together to help provide critical humanitarian relief in response to the Ukraine crisis.”
Earlier this month, Alimentation Couche-Tard Inc. announced a fundraising campaign to help people suffering from the war in Ukraine. Circle K aims to raise at least €2 million (US$2.2 million) to support Red Cross efforts.
Circle K has a strong presence in the Baltic countries with over 6,500 team members and over 600 stores located in Estonia, Latvia, Lithuania and Poland. Since the conflict began in Ukraine, Circle K teams located in neighboring countries have worked with various partners to support people displaced by the crisis with fuel and essential products.