KNOXVILLE, Tenn.—Pilot Company, its guests and team members from across the U.S. raised $1,773,232 for the American Heart Association's “Life Is Why” campaign, according to a news release.

The campaign, which ran in February, raised the largest amount in the company's six-year history of supporting the American Heart Association and brought the grand total raised to over $6.8 million.

“What an incredible turnout we had from guests and team members donating at our stores during American Heart Month,” said Brian Ferguson, chief merchant at Pilot Company. “On behalf of our entire team, thank you to everyone who participated and helped make this the best year yet. It's an honor to continue supporting great organizations like the American Heart Association.”

This year's fundraising initiatives included the sale of paper hearts for $1, $3 or $5, round-up purchases to the next dollar, online donations via its website and heart-themed e-gift cards at more than 650 participating travel centers. The company also featured exclusive offers in Pilot’s myRewards Plus app on healthier food and beverage items.

Pilot recently announced its $1 billion New Horizons initiative, which is focused on upgrading the experience and equipping its stores for the future of travel. The three-year project marks the company’s largest investment in store modernization to date and will fully remodel more than 400 Pilot and Flying J travel centers, as well as make upgrades at several more locations across the country. Pilot also plans to add 34 locations.