Hy-Vee Raises $1 Million for Military Members

The retailer encouraged customers to round up their transactions.

March 11, 2022

Hy Vee Gives to Hope For The Warriors

SPRINGFIELD, Va.—Hy-Vee announced that its locations have raised over $156,000 for Hope For The Warriors, a nonprofit that helps veterans, service members and military families. With this recent donation, Hy-Vee has raised over $1 million to Hope For The Warriors.

The Hy-Vee Homefront Round Up program allowed customers to round up their transactions to the nearest dollar—or any amount—with the proceeds going to support designated Hy-Vee Homefront organizations, like Hope For The Warriors.

“Hy-Vee has been a strong advocate for veterans and military for nearly 20 years,” said Brad Waller, assistant vice president of community relations at Hy-Vee. “We launched the Homefront initiative in 2013 as a way to provide financial support to Hope For The Warriors and other veteran organizations. Together with our customers, we want to make sure our country’s heroes know how much we honor and support them.”

Funds raised from the campaign will benefit veterans, service members and military families through a variety of Hope For The Warriors programming including clinical health and wellness, sports and recreation and transition services.

“We are honored and grateful for the continued support of Hy-Vee and its customers breaking the $1 million donated mark through its yearly fundraiser,” said Robin Kelleher, co-founder and president of the nonprofit organization. “Not only is Hy-Vee making a difference by supporting Hope For The Warriors and other veteran service organizations surrounding Veteran’s Day, the company also makes a personal commitment to hire veterans. Hy-Vee’s support for the military community is truly a year-round initiative.”