BALTIMORE—High’s has announced employee appreciation initiatives in 2022 to celebrate its front-line staff. The campaign encompasses several events for all associates to participate in during July and August.

“Our goal at High’s is to deliver the best guest experience; we would not be able to accomplish this without our store associates,” said Brad Chivington, senior vice president of High’s. “Attracting and retaining top talent is a priority for High’s. Investing in our associates with competitive wages and providing a clear career path for our associates to see their experience at High’s as a steppingstone, learning valuable skills or even as a potential career.”

High’s will host two large events to celebrate associates. Beginning on July 25, all associates were encouraged to participate in an employee appreciation week, which includes a series of themed dress-up days. Corporate office teams planned to visit stores throughout the week to support the theme of the day. While on site, the staff will also draw names to be entered into an associate raffle with various summer themed gifts and prizes. High’s retail associates who have enrolled in the High’s Rewards program will also receive a meal on High’s, fuel discounts and free treats each day such as candy bars, ice cream and packaged beverage items.

In addition to the employee appreciation week, all associates and their dependents are invited to attend the High’s and Carroll Fuel company picnic in August at Carroll Fuel’s facility in Curtis Bay. Ice cream and food stations will be set up at the property, along with several family-oriented activities. The event will span over two days to accommodate all associates at the corporate office as well the retail stores.

High’s recently opened a new flagship store in Owings Mills, Maryland, featuring self-checkout, mobile ordering, frictionless payment and touchscreen ordering for food.

NACS featured High’s and its brand revitalization project in the 2019 Ideas 2 Go series.