A High’s store in Gambrills, Maryland, underwent a brand revitalization project, including a new logo and floor plan. The 4,870 square-foot store showcases a wide variety of High’s signature items, included hand-breaded chicken, hand-made pizza and hand-dipped ice cream. There’s also an expanded area for hot, cold and frozen dispensed beverages.

Tying it all together is new tech upgrades, including a frictionless payment option through Skip, a mobile app that allows customers to purchase items on their phones without visiting a cashier, along with touchscreen ordering for prepared foods and ice cream.

Founded in 1928 as an ice-cream store chain, High’s grew rapidly throughout the mid-Atlantic states. At one time, there were more than 500 locations, making High’s the largest ice-cream store chain in the world. In 2012, Carroll Independent Fuel Company acquired High’s and began to build off its strong heritage. Today, High’s operates 49 convenience stores and employs 500 people.

Posted: 10/3/2019   Length: 4:24   Category: Ideas 2 Go 2019