IRVING, Texas—7-Eleven has launched Mini Spicy Breakfast Empanadas in time Cinco de Mayo, according to a news release. The all-day breakfast item features sausage, egg, cheese, peppers and spices wrapped in a flaky, buttery crust and is available at participating 7-Eleven and Stripes stores.
Members of the 7Rewards loyalty program can pick up three Mini Spicy Breakfast Empanadas and any sized coffee for just $4 for through May 24.
"At 7-Eleven, we're always looking for creative ways to meet customer needs. Cinco de Mayo is the perfect opportunity for us to not only introduce new items which meet the demand for spicy food options but exceed expectations with an exclusive deal of three Mini Breakfast Empanadas and any size coffee for $4 for 7Rewards members," said Robin Murphy, senior director of fresh food at 7-Eleven. "If customers are looking for inspiration, this savory menu item pairs perfectly with the sweet flavors of our limited-time-only Churroccino hot beverage."
7-Eleven is running another promotion for 7Rewards members—any-sized iced coffee for $1 at participating 7-Eleven, Stripes and Speedway stores.
The convenience retailer also launched a maple-flavored sausage, egg and cheese taquito as it looks to spice up morning daypart sales.
During the pandemic, foot traffic during the morning rush dropped dramatically and has yet to recover fully across the industry, so many convenience retailers are looking for innovative ways to lure those customers back for foodservice breakfast items and coffee. Read “Reawakening the Morning Daypart” in NACS Magazine and look for coverage of exclusive NACS State of the Industry data for the foodservice category in the soon-to-be-published May issue of NACS Magazine.