The Olympics begin July 26, and in-store merchandise is reflecting the upcoming event.

Reese’s limited-edition peanut butter and chocolate Reese’s Medals, in honor of the upcoming Olympics, is now available. The product is Reese’s first-ever seasonal shape for summer.

The Hershey Company is also releasing limited-time Hershey’s Kisses with patriotic wrapping, and “to celebrate Team USA’s gold-worthy achievements,” a golden pineapple flavor of Ice Breakers gum and mints. According to Hershey, 29% of Olympic fans are more likely to make a purchase from a brand associated with the Olympics.

Coca-Cola customers can scan a code on their products and play games to enter to win a variety of Olympic themed-prizes. Grand prizes include a free trip to Paris or a meet-and-greet with USA athletes. Daily prizes include a lineup of Coca-Cola and Olympic collaboration merchandise.

QSRs are also leaning into the event. Krispy Kreme created a line of Paris-themed donuts to join the Olympic celebrations. The line of donuts includes a crème brulée doughnut and the restaurant is also offering a crème brulée latte.

“Most people can’t be in Paris to cheer on their country’s team. So, we’re giving you a ‘Passport to Paris’ in the form of delicious doughnuts with Parisian dessert flavors,” said Dave Skena, global chief brand officer for Krispy Kreme.

Chipotle is also getting in the spirit starting July 25, when it will begin using gold foil to wrap food instead of silver. It also announced that customers can try Olympic athletes’ favorite meals for a limited time.