Alltown Fresh Launches Heart Health Campaign

The retailer will donate a portion of proceeds from every Breakfast Power Bowl sold to a local children’s hospital.

January 15, 2026

In honor of Heart Health Month, Alltown Fresh, part of the Global Partners brand, is running a campaign to fight heart disease and benefit local children’s hospitals, the company announced in a press release.

Through February 28, 2026, Alltown Fresh locations across Massachusetts, Connecticut, New Hampshire and New York will donate a portion of proceeds from every Breakfast Power Bowl sold to a local children’s hospital in each state, supporting critical care and the healthcare professionals who serve the region.

The Breakfast Power Bowl features scrambled cage-free eggs, greens, farro, marinated roasted red peppers, chickpeas and fresh avocado. The meal was introduced as a limited-time item last year, but quickly became the top-performing special of 2025, earning a permanent place on the Alltown Fresh menu, the retailer said.

“At Alltown Fresh, we believe that making healthy choices should be easy, delicious and meaningful,” said Laura Derba, Global Partners senior vice president of retail operations. “This campaign allows our guests to fuel their mornings with a nutritious breakfast while also giving back to children’s hospitals and the healthcare workers who dedicate themselves to our communities during the most demanding time of year.”

The retailer noted that the heart health campaign is part of a broader regional effort, with Alltown Fresh supporting pediatric care across the four states where it operates—Massachusetts, Connecticut, New Hampshire and New York. Through this initiative, Alltown Fresh is donating to key hospital partners including Connecticut Children’s Hospital; Boston Children’s Hospital in Massachusetts; Dartmouth Health Children’s Hospital in New Hampshire; and the Bernard & Millie Duker Children’s Hospital at Albany Medical Center in New York.

Jason Lord, corporate chef at Alltown Fresh, said, “I am really proud to be part of the industry’s foodservice growth and the focus on nutrition and better food at convenience stores. Many brands across the industry are pushing each other to be better, learning from each other and trying to raise that bar for cleaner ingredients, better ingredients and having a healthier spot to eat.