Mississippi-based Sprint Mart recently launched its new Professional Driver Loyalty Program, a “dedicated rewards program created exclusively for truck drivers and professional drivers,” the retailer said. The program offers a personalized loyalty card to earn points and perks and is scheduled to roll out this month.

Sprint Mart said the program will feature two membership levels: Gold and Diamond. Drivers will earn points for every gallon of fuel pumped, with rewards increasing as they move up in status. Depending on their level, members will receive perks such as complimentary showers and fountain drinks, as well as exclusive discounts on a wide range of trucker and professional driver supplies.

“Our drivers are essential partners in everything we do,” said Herb Hargraves, chief operating officer. “This loyalty program is our way of saying thank you. We wanted to create something that truly adds value to their day-to-day lives, whether that’s saving money, enjoying well-earned comforts or feeling recognized for the work they do.”

To celebrate the launch, Sprint Mart will host in-person events at select travel plazas, where team members will meet drivers face-to-face to distribute loyalty cards and informational pamphlets, answer questions and officially welcome drivers into the program.

Sprint Mart operates 94 stores throughout Mississippi, Alabama and Louisiana.

In other recent loyalty program news, last month Stinker Stores launched its enhanced loyalty program, “delivering a faster, smarter and more personalized experience for customers across its network of convenience stores and fuel locations.”

The retailer said the upgraded program introduces password-free login, targeted click-to-activate offers, seamless enrollment from the pump or point of sale and redesigned digital and messaging interfaces built to improve engagement.